Property Rentals with discounts enticement

I was looking for local sites to advertise properties and stumbled upon http://www.malaysianbabes.net/. It seems like a forum type of site targetting specifically woman. In the property classified topic, I notice one particular user uses a very interesting technique which caught her ads attention, seems like she gives out 50% discounts for 1st month of rental. I can’t really tell if it’s effective but the ad did catch my attention with the discount word.