My friend got an Andy Lau free consert ticket and asked me do the marketing to sell it. I powered up my laptop and did a marketing poster to be put online for sale.
I sold the ticket at a slight discount at RM460 (normal price RM498) and I was expecting it to be hard to sell as the event was in 2 weeks time. I was surprised I managed to sell it within 3 days.
What I learnt
- No need to reduce the price too low, need to understand supply and demand, the ticket had high demand as Andy Lau had not done a concert in Malaysia for 17 years already.
