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Hextar Industries Berhad (5151) is a prominent Malaysian company with a diversified portfolio spanning agriculture, chemicals, and industrial solutions. The company is a key player in the fertilizers market, providing essential inputs to enhance agricultural productivity. It also operates in the quarry sector, supplying high-quality materials for construction and infrastructure projects, and has a strong presence in the tent equipment industry, offering reliable solutions for events and industrial applications.
Hextar Industries (5151) has ventured into the Luckin Coffee franchise, marking its entry with new outlets at Sunway Pyramid and Menara EcoWorld.
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Luckin Coffee is a leading Chinese coffee chain known for its tech-driven, app-based model that integrates online ordering and digital payments. Founded in 2017, it rapidly expanded to rival Starbucks in China, appealing to young, tech-savvy consumers. Despite a 2020 financial scandal, Luckin rebounded and remains a key player in China’s coffee market with affordable prices and innovative offerings. The popular Malaysian coffee chain Zus Coffee, is believed to have drawn inspiration from Luckin Coffee for its app, systems, and store designs.
Luckin China has introduced innovative drinks like the Maotai latte, which is unlikely to be available in Malaysia. However, given Luckin Coffee's track record of drink innovation, we expect its Malaysian branch to follow suit by launching unique flavors and collaborating with other brands.
For context also, Luckin Coffee has already expanded into Singapore.
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Luckin Coffee is listed on the Over-the-Counter (OTC) market in the United States under the ticker symbol LKNCY. It was previously listed on the Nasdaq stock exchange but was delisted in June 2020 following an accounting scandal. Since then, it has continued trading on the OTC market, which is less regulated than major exchanges like the Nasdaq. In China Luckin Coffee has overtaken US chain Starbucks off the top coffee chain in China.
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